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Email Marketing – Part One – Getting Started
When one of our favorite non-profit, the Arts and Humanities Council of Montgomery County, asked us to give a talk on email marketing, we were happy to help! After all, we work with lots of non-profits...
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Integrating QR Codes into Your Marketing
In the past five years, we have seen QR Codes seep into marketing plans. First seen in magazines and on food packaging and then later on metro commuter signs, newspaper ads and retail signage. What’s...
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Creating a Customer Loyalty Program & Building Community
If your key ring is like mine, it is full of Customer Loyalty Program FOB tags. Mine has several grocery store “club” tags, a drug store value tag and even one from my gym. For a while, the gym FOB...
View ArticleMobile Marketing Can No Longer Be Ignored by B2B
In a recent post from BtoB Magazine, stats show that mobile is fast becoming a priority for Business to Business companies or B2B. Business to Consumer or B2C organizations have been using mobile for...
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Mobile, QR Codes and Your Events
Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this...
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About Those Mobile Users… How Much Business Are You Missing?
Whether you have a storefront, restaurant, or a booth at a trade show, how much business are you missing because there is no mobile strategy? Let me ask this question a different way – how many people...
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Mobile Marketing: Adding Mobile to Retail with QR Codes
The holidays are fast approaching. No seriously. If you’re in retail and you aren’t already preparing for holiday sales, promotions and all that foot traffic, you better get crackin! Assuming you are...
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Rethinking B2B Marketing – Social, Mobile and Blogging for Business
When you think of Business to Business or B2B Marketing, are you picturing those same old stock photos on boring corporate websites? WE’RE HERE TO HELP! Why do we box ourselves in like this? It’s time...
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Mobile Marketing is Made for the Real Estate Industry
The real estate industry was made for mobile marketing. You’ll be hard pressed to find an agent who doesn’t own a smartphone. You’ll also struggle to find a homebuyer who isn’t using their mobile...
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How Strategic is Your Marketing Plan?
In the past five years, like many of you, my business has changed dramatically. As a marketing and advertising professional, the introduction of social and mobile media has produced a brand new...
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Global Smartphone Sales [Infographic]
As we know, smartphone use continues to grow at an incredible rate. Currently, in the US, 45% of the adult population uses a smartphone and this number continues to grow each year. But, what about...
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How Mobile Marketing Will Enhance Your Current Recruiting Efforts
We’ve been hearing about the war on talent for years, but the reality is that recruiting top talent into your organization is getting harder. Smart companies will use whatever tools they can to...
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Mobile Marketing: QR Codes and Next Year’s Marketing Plan
Earlier this year, I wrote a post about QR Code Marketing, and I set a challenge to my marketing clients. “Get creative with QR Code Marketing—Don’t let your scanned code lead to a static flyer or just...
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Marketing Trends: Don’t Worry, Your Kittens Are Safe
Maybe you’ve seen the posts… QR Codes Kill Kittens Content Marketing is Dead SEO is Dead Social Media is Dead I get it, trends come and go. But, all of these tactics mentioned still serve a purpose if...
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You Can’t Afford to Ignore Mobile
My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another. Yes, that is a Furbie. Mobile is no...
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